Experimenting in business

In this episode, Michele discusses the value of experimenting in your business as an entrepreneur. She emphasizes the importance of protecting your existing profitable activities while cautiously adding new experiments. Michele shares her own experiences with launching a group program, highlighting the need for patience, evaluation, and belief-shifting when trying something new. She encourages listeners to approach experiments with a service-focused mindset, rather than being solely driven by increasing revenue or reducing effort. Overall, this episode provides a thoughtful framework for strategically testing new ideas in your business.